Scrapbooking Most Popular Craft Segment ~ Scrapbooking Bloggers



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Results from the full year 2006 Craft & Hobby Association’s (CHA) Attitude & Usage Study indicate that crafting is now a $29.5 billion industry. This is a 3.2 percent decline in sales versus one year ago, however there are significant areas of growth within individual craft segments. Scrapbooking/Memory Crafts grew to 2.6 billion dollars and now ranks as the most popular craft segment. The report also concludes that the majority of U. S. households (57% or 62 million people) have participated in crafts in the past year. Ipsos-Insight, Inc., a worldwide marketing research firm, conducted the study, which reflects the 12-month period ending 12/31/06.

Full press release from The Craft & Hobby Association (CHA)

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